Robby Barr
Reading Notes
Section 1: Getting Graphics – pgs 18 – 41
This
section dealt with a lot of the physical science and psychology behind the
visual process.
The
relations between sensory memory, working memory, and long term memory were established.
The
author claims that long term memory is functionally infinite; interesting…
Information
is stored deeper when it has meaning for the viewer.
This
section dealt with very abstract psychological themes that are difficult to
understand and relate to design.
Combining
visual and verbal coding: text and images. (recall Mark’s volatile text and
image combinations)
Tips
for young audience: bright colors and humorous illustrations.
Viewer
/ audience must have an advanced level of visual literacy to analyze and
interpret an information graphic using many types of graphs.
Consider
audiences motivation: it may affect balance of form and concept.
Consider
the culture of the audience.
Consider
their reading level.
Rich,
striking textures can be memorable.
Informative
/ educational designs must be clean and clear.
