Chapter 3, pages 102-127


Reading Notes

Chapter 3, pages 102-127

 

High fidelity – realism

Low fidelity – less realism, abstraction

Images with reduced realism are best suited for general audiences who need to quickly comprehend the message being conveyed, such as wayfinding signage, educational materials, explanatory graphics, and promotional materials

Superfluous detail distracts working memory, making comprehension more difficult

Scientists believe our stored schemas and models are similar to low fidelity graphics, so it’s only natural that they are easy to comprehend

Silhouettes can be a good too, but they are a challenge

Line art is good. It’s more memorable than photographs

Reducing the amount/quantity of elements simplifies the design and can increase its impact.