Just some notes I took during the presentation...
Jay Wilkinson
Pasadena Design School - best
pick up a book on economics
what is UX design?
anything that falls into the computer falls into a blackhole of degraded value until it's free/worthless
lean-forward and lean-back situations (games vs TV)
masters in business?
iphones eliminate the need to retain info.
things that computers can't do are going to explode because that's what we need.
'creativity is not art'
SLC - good business climate
business - product, finance, legal, branding
DESIGN PROCESS
- inception
- build a team - sales, creative, finances
- research - including competition
- concept - brainstorm
- prototype
- test (and repeat to concept)
- build
he started a bedding co., you can do whatever business you want
put your heart into things.
It may take more than a year for a business to get off
find investors, they will help if it's a good idea and looks realistic. But they may screw you
How to make something cool? Limit edition, number it, sign it
