Reading Notes
Chapter Five
Clarify Complexity – pgs 168-201
Complexity can
catch a viewer’s attention, but if it’s too complex the viewer may avoid it
Clarifying information
is more effective than simplifying it
Good complexity
does not have extraneous detail
Look for the
cognitively natural approach: soil – layers. Make conceptual sense.
To avoid
cognitive overload, separate information into segments or chunks. Segmenting is
natural, it works, and it’s easy
I’ve never
been a fan of exploded view graphics
Simulate movement
with lines, arrows, stropomorphic forms, and motion blur.
Good hierarchy
improves the viewer’s memory of the graphic
Organize things
Most of the
stuff I already get
