Project Brief - Air Poster

Tight Rough
{Marie} I am really enjoy your concept behind this poster. The title is short and to the point and I do feel the illustrative face of the exhaust is very communicative and helps your overall message of not idling. 

With regards to the reverse body type, just make sure that the type will still be readable and that it is not hurting the eyes. White type on black background can be a little exhausting to look at. 

Is there a reason for the distressed rough aesthetic? I just thought I would ask. I think the rough aesthetic will add some character to the poster but I was just more curious why you want to have a rough aesthetic and the reasoning behind it. Be concise in the body text. Get the main points out like you mentioned on your brief in regard to your poster text. Overall I hope some of this critique helped you to think about some things.

{Me} Thanks for reminding me of the risks of doing reverse type. I don't think that there will be too much text there that it starts to wear on the eyes. The rough aesthetic is because it is not a pretty topic. When I think of pollution of any kind it's never all that clean and tidy. It's still mostly going to be vector art, just rough.