Reading Notes
Sec 2, Chapter One
Organize for Perception – pgs 44-57
Primitive
features – what we notice first. Easy to pick out. Color,
motion, orientation, size.
Using
visual language that speaks to a viewer’s pre-attentive visual processes –
discrimination of primitive features and grouping part into wholes – enables a designer
to quickly communicate, grab attention, and provide meaning.
Bottom-up
process quickly influences and interacts with top-down.
Organize
a graphics structure for early vision; this creates a domino effect and enhances
comprehension.
If
it’s important, make it pop. Boost the contrast.
